Account-based marketing (ABM) is a business marketing strategy that concentrates resources on a set of target accounts within a market. It uses personalized campaigns designed to engage each account, basing the marketing message on the specific attributes and needs of the account.

Account-based marketing is a form of marketing that uses highly targeted, personalized campaigns to win over particular accounts. Instead of ending with a target company that’s a good fit for you to sell to, with Account-Based Marketing, you can start connecting your target audience. Account-Based marketing begins with creating meaningful segments and then identifying marketing programs that can be personalized to those segments.

Website personalization is an important part of an Account-Based Marketing strategy, as it allows you to tailor the creative and messaging on a website to each of your target accounts. In the same way that offsite marketing efforts are personalized for each account, the experience that visitors have once they land on your site can be tailored through website personalization.

White paper syndication as a sales strategy is here to stay! It is a great way of generating quality leads as well as producing optimum ROI from content. At Magrofy, we believe that if your content is consumed, your products and services will be consumed eventually. It gives you enhanced brand awareness, improves traffic to your website, increase visibility, Improves lead generation, betters team productivity and provides useful data about prospect interaction.

Content Syndication is a process of republishing content on other sites to reach a broader audience. Syndicated content helps you to increase your reach and brand awareness, it also builds links and can help get more traffic to your targeted unit.

Marketing your products or services by email is a fast, flexible and cost-effective way of reaching new customers and retaining existing customers by encouraging repeat website visits. Email marketing can also allow you to create targeted and personalized messages. This can help you to build meaningful relationships with your customers.

Trigger emails are delivered to the customers’ inboxes as a result of their behaviors. Most trigger-based emails are divided into two categories: Event and Segment. In event-based emails, messages triggered by actions performed by customers inside or outside your application that occur at a specific time.